Bobbi Brown, STILL BOBBI
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[0:45]Bobby Brown is the author of Still Bobby, a memoir.
[0:48]Bobby Brown is a beauty industry titan, world-renowned makeup artist, best-selling author, sought
[0:54]after speaker, serial entrepreneur, and the founder of her eponymous beauty brand,
[0:59]Jones Road Beauty.
[1:01]Born in Chicago, and a graduate of Emerson College, Bobby was named one of Fortune's most
[1:06]powerful women in 2021, and in 2022 was named one of Forbes 50 over 50 most influential
[1:12]women.
[1:13]Brown has received the glamour woman of the year award, the fashion group International
[1:18]Night of Stars Beauty award, and the Jackie Robinson Foundation's Robbie humanitarian
[1:23]award.
[1:24]She was appointed by President Obama to serve on the advisory committee for trade policy
[1:28]and negotiation, and was inducted into the New Jersey Hall of Fame.
[1:32]She holds honorary doctorates for Montclair State University, fashion institute of technology,
[1:37]Montmouth University, and Emerson College.
[1:39]Welcome, Bobby.
[1:40]Thank you so much for coming on totally booked to talk about Still Bobby.
[1:44]Congrats.
[1:45]Thank you.
[1:46]Thank you.
[1:47]Nice to talk to you.
[1:48]Nice to talk to you too.
[1:49]I'm so glad to have met you briefly at Authors Night, which was so crowded and really fun.
[1:54]Please, they said it was the most crowded authors night they've ever had.
[1:58]I believe it.
[1:59]It was not stopped, which was, which was great.
[2:02]Okay.
[2:03]So this is not your first rodeo with coming out with a book, obviously, which you write
[2:06]about in this book, but you did decide at this point to tell the whole story.
[2:11]And this is as much business story as mom story, as creative story.
[2:16]I mean, this is really weaving in all the threads, or I don't know, make some makeup joke,
[2:21]all the brushes, whatever.
[2:22]Why this book?
[2:23]Why now?
[2:24]Why this format?
[2:25]Tell me the story.
[2:26]I mean, honestly, it's not a very interesting story.
[2:29]This amazing woman showed up my office one day through a friend and said, I need to talk
[2:33]to you.
[2:34]I'm a book agent.
[2:35]And she said, I want to do your memoir.
[2:36]I said, I'm not, you know, I'm not ready for a memoir.
[2:40]I mean, I'm not done, because none of you have to write your story.
[2:43]There's a story, you know, to tell, to really help other people figure out how to live
[2:48]their life.
[2:49]And I was like, and she got me a book deal.
[2:52]And I said, OK, so I dove in, as I always do, 100% and went through a couple writers
[2:58]until I found someone I could work with.
[3:01]And then just really dove in, like kind of weaving the stories from my grandparents to
[3:07]me now as a grandmother.
[3:09]Amazing.
[3:10]Well, one thing that you did that I really appreciated was really showed the reader where
[3:16]you have areas of exceptional confidence, right?
[3:19]Like you know, you are good at a certain thing, and so you're going to talk about it
[3:23]and put your foot down and all that.
[3:25]And then there are so many areas where you are not as confident and you share those
[3:29]sort of vulnerabilities with us as well.
[3:31]But you show winded double down and wind to sort of hang back.
[3:35]Can you talk a little bit about that?
[3:37]And where you think that comes from or if it just, you just came that way?
[3:41]You know, I don't know really where it comes from.
[3:43]I think, you know, observing my grandparents, my aunt and uncle, my parents, you know,
[3:50]who kind of, they didn't know what they were doing.
[3:52]You know, they navigated their businesses, they navigated their lives.
[3:56]And you know, some things work out and some things don't work out.
[3:59]And how did I kind of figure that out?
[4:02]You know, I'm really not sure.
[4:04]I still don't know.
[4:06]You know, I always say that I have this quality that I wish I could pass on to people.
[4:10]And that's just being naive.
[4:12]I'm just really naive and don't think something's not going to work.
[4:16]And then when it doesn't work, all right, that didn't work, let me move on.
[4:21]Now what am I going to do?
[4:23]So that's helped me kind of get through my life.
[4:27]And one of the things that you did throughout your career is continually innovate based
[4:32]on just something you needed.
[4:33]Like you didn't think it was such a big deal to start mixing this and mixing that because
[4:37]like that would look better.
[4:38]And then only then realizing, wait, this is something I could package up and market
[4:43]and things like that.
[4:44]How did it feel even the first time when you tell us in the book as you go through it,
[4:48]your first line, which came about pretty accidentally.
[4:51]Maybe you could share the story a little bit and talk about how you feel about it.
[4:55]Sure.
[4:56]As a young makeup artist, I never could find lipsticks on the market that you put on that
[5:01]you look good.
[5:02]Like they were just, I hated one after another.
[5:05]So in order to get the look I wanted, I used to take a cream blush and put it with a little
[5:12]Vaseline and add a little bit of this toe pencil on it to kind of get the tone down.
[5:17]And that was my perfect lipstick.
[5:19]I'm like, oh my God, I wish I could find a lipstick this color and I searched and I couldn't.
[5:24]And then on an accidental meeting, I met a chemist and I told him about this and he said,
[5:29]I could make it for you.
[5:30]And he did.
[5:31]And it was, you know, not exactly what I wanted, but sending it back a few times, we finally
[5:37]figured it out.
[5:39]And that's how I started.
[5:40]That's so great.
[5:41]When you talk about Leonard Lauter and what a mentor he was, particularly at the beginning,
[5:47]and that he even kind of came full circle at the end and sort of apologized for the way
[5:52]that the brand had evolved in the company, which you also described in great detail.
[5:59]Talk about the importance of having someone in your corner like that, someone who sees
[6:02]you for you and wants you to just really show all your stuff.
[6:06]I mean, it's amazing.
[6:07]I'm really lucky to have had Leonard and, you know, there's a few other guys in
[6:11]my history that, you know, our CFO David Nast, you know, people that I could really
[6:17]be myself with in business and not understanding what half of, you know, the conversation
[6:23]was about sitting in these meetings, but they would turn to me and always explain it to
[6:27]me.
[6:28]And then I would understand it or afterwards, they would explain it to me, you know what
[6:31]this means.
[6:33]And I didn't have to feel bad because I didn't have the same understanding of the conversation,
[6:40]you know, because you could feel like, oh, I must not be smart enough, or I, you
[6:44]know, don't have the experience to be sitting in this table, but when I understood exactly
[6:48]what they were talking about, I'm like, oh, yeah, you know what you should do?
[6:52]This is what you got to do to fix it.
[6:54]So, you know, it took me a while to kind of understand that I didn't have to feel bad
[7:01]about it, but I did have people that understood what I had to offer and were not judging
[7:07]me for being something I'm not.
[7:09]So until I read the book, I didn't realize that part of your massive expansion of the
[7:16]brand made you absolutely miserable.
[7:18]Like, you were talking about years of your life, you were miserable doing something that
[7:23]someone from the outside would have thought, wow, she must be like having the time of her
[7:27]life.
[7:28]And yet what meets the eye is not always the case.
[7:31]Can you talk about those years because that is sort of soul sucking to that have that kind
[7:37]of feeling?
[7:38]Well, I don't, I mean, look, it wasn't years I was miserable.
[7:42]I was miserable the last year.
[7:44]The year before that, I was still hopeful and hopeful before that, I mean, I was on autopilot.
[7:52]Yeah, did I want to be getting on airplanes on a Sunday to do, you know, a week in Asia,
[8:00]like full on touring without having a moment to myself and missing my little kids, I had
[8:08]to do it.
[8:09]You know, I was contracted to do it.
[8:10]I did it.
[8:11]Did I like doing it?
[8:13]I enjoyed moments of it, but, you know, overall it was, it was pretty grueling, especially
[8:18]when you come home and got these little kids at home, you know, you had to kind of snap back
[8:22]and then run back into meetings and I somehow miraculously got through it.
[8:28]And it's really interesting after all these years, I now could look back and only see
[8:34]the good things, right?
[8:36]I, you know, the things that aggravated me, I kind of let go of and now I could see the
[8:40]good things.
[8:41]And yeah, there was even in the last two miserable years, there were good things that
[8:47]happened.
[8:48]And, you know, sometimes it takes a new perspective when you walk away and you could just
[8:53]kind of say, huh, okay, you know.
[8:58]And then you just have a new perspective and say, okay, I did that.
[9:02]I learned from this, I got this.
[9:05]And then, you know, I was lucky enough to find a transition into something else that could
[9:09]actually make me happy.
[9:11]Amazing.
[9:12]And now, of course, you have a whole new business, you're like, just in case you thought
[9:15]it could only happen once and now with Jones Road, which is so exciting, do you feel like
[9:20]starting a business at this point versus the first time, obviously you know so much
[9:23]more having done it?
[9:25]But what else is it that is informing the way you're marketing this brand versus before?
[9:30]Like when you think about the marketplace and everything, obviously things have changed
[9:33]you're the OG and natural beauty and all that.
[9:35]But, well, first of all, things are so different launching a brand now than 30 something
[9:40]years ago.
[9:41]I mean, everything is different, you know, from I used to have to go stand in department
[9:45]stores and maybe if we were busy, see 100 people in four hours.
[9:49]Now you, you know, put something on social media and you've reached a couple hundred thousand
[9:53]people in two minutes.
[9:55]So, you know, big difference there.
[9:58]So, you know, I think.
[10:00]just being able to know what goes into everything and what is needed to start and grow this
[10:07]company is important but also knowing what not to do. There was a lot of things that were just
[10:14]the way we do things. We just have these meetings. We just hire these consultants. We just do
[10:19]this. We just, I don't like, now guess what? I'm doing the same thing differently and we don't
[10:25]have to do that. We don't waste time. We don't waste money. We don't spend things on
[10:31]things we don't need to. So it's more exciting for me and also I started the company years ago
[10:38]and I was the boss and then I wasn't for many years and now in the boss again and you know it's
[10:45]a nice feeling. Well the one thing that you didn't deviate from which is so amazing with all the
[10:54]the pressures you had going on was your devotion to your kids and the identity of yourself as
[10:59]the soccer mom you whole chapter on it but just how you want to dress, who you want to be,
[11:04]what you're not willing to give up on. Tell me more about that because I know so many women
[11:09]are trying hard to carve out that niche for themselves. Well I think I was really lucky you know
[11:15]first of all I didn't have a lot of role models because no one talked about their children at work
[11:20]in those days. You just didn't have a life. You just came to work and you're a worker and that's it.
[11:26]And you know commuting you know I raised my kids in New Jersey and in the suburbs so there was commuting
[11:33]I turned the negative of commuting into a busy time for me that I could like get organized
[11:39]and make lists of what I needed for the kids and you know finish some work things and do the
[11:43]home things pick up the phone and call my sister my mother so I used those you know negative
[11:50]things into something positive and you know raising kids to me is the best job in the world but
[11:57]I was not equipped to be a stay-at-home mom not for a nanosecond but luckily for me I was able
[12:03]to work from home a couple days before it was popular so I was able to balance you know my life
[12:11]with my work and then you know my work and my kids and my family have always been in her
[12:17]enter twine and now in the new world in Jones Road so many of my employees have young children
[12:25]and you know what I get it when they say their kid is sick and they're taken to the doctor I get it
[12:30]when they say you know it's the last day of school and they want to you know do this and that
[12:36]like I get it where it was really tough for a lot of people for years in a big corporation
[12:41]you just couldn't be absent from work I remember asking even my dad to take off work and you know
[12:47]coming to a school play and he's like yeah he's like you're literally statue I took a whole half day
[12:52]work for to watch you stand as a statue in the plane oh I know I know but we were there look I never
[12:58]missed one of my kids sing alongs I think I missed one and honestly I look back now and I'm like my
[13:04]kids had no talent but I was there watching the thing and you know when the whole class was going up
[13:11]my son was going down like it was but I never I didn't want to miss being there I don't want
[13:17]to see their faces you know miss their faces I wanted to go out with them and get peeps afterwards
[13:21]and I wanted to see the other parents like that was my community and that was my identity so
[13:28]you know there was times where I said no to a big fancy you know dress up corporate dinner or some
[13:35]fabulous dinner because I wanted to do those things with my kids I just realized it made me
[13:40]happier it's amazing well it's so great you could make it work that way it's just really awesome
[13:46]you talked a lot throughout the book about your own body your body image your family's influence on
[13:52]that your height your weight where are you feeling how are you feeling about things now and how
[13:56]has evolution been I mean look I am fine with it all because I realized I you know I don't have a
[14:03]choice and I am you know luckily I'm still five feet tall like I hear you're supposed to lose inches
[14:09]and I actually was measured at the doctor is five and a quarter and I don't know why I was
[14:13]standing I'm very straight I'm gonna go back and you know I talk about it because no one like
[14:19]no one talks about it like I always have these conversations with celebrities and they're you know
[14:25]telling me how they feel about themselves what they're struggling with they never talk about that
[14:29]and you know in public in real life so you know I just I know other women feel just what I you know
[14:38]what I feel and honestly I feel great I know I'm in you know the best shape of my life you know
[14:46]maybe not this week because I'm my my uh my calendar is outweighing my you know my exercise hours
[14:53]which it's my fault I scheduled it that way but I feel good because I'm able to pick up my
[15:01]grandkids I'm able to sit on the floor and get up without my hands I'm able to take my suitcase
[15:06]and put it up you know on the airplane and you know it seems silly but you know when you're in
[15:12]your 60s you have a choice you know to feel good in your body or not and the great thing about getting
[15:20]older like I'll never look like a supermodel and guess what I don't care anymore it doesn't sound
[15:26]like supermodels are having such an easy time aging either no no no I don't think you know the
[15:31]it's not easy for anyone right I mean nothing is easy like that's the one thing it's like
[15:37]I am sorry nothing is easy having a happy marriage for 37 years it's amazing it's not easy it's a
[15:43]lot of work being a mom now being a mother-in-law being a grandmother having employees like having
[15:51]friends like you know I mean my friends luckily understand that I go in and out of these periods
[15:58]where I'm not reachable and you know they are they they accept it and that's why they're
[16:04]friends that's amazing yeah you write about your your crew in Montclair and how important they are
[16:10]to you that's so nice to have feel like those touchstones make all the difference all the time
[16:16]mostly obviously you have always been committed to making women look the best they can be and not
[16:24]making them look a certain way and you were stood your ground when it came to changing the color
[16:29]based on skin types and what they what one market wanted you to do if what the Asian market
[16:35]and black market and whatever how can women find that inner beauty how do we like it's one thing
[16:42]for you as someone with an eye towards this to see what needs to be done to bring out the best in
[16:47]someone but like how do women how can women find that in themselves like how can what can you
[16:54]learn help others well well if you're not sure you find an expert right I mean you know you find
[17:02]you know I'm not just saying this is a promotion but you go to a Jones Road store and say help
[17:07]you know this is what I want to look like help I can go to any makeup store you know if you
[17:13]happen to like the way the person looks by the way behind the counter that's you know something
[17:18]you always have to look for you can also you know study online I mean I did a I have a master
[17:24]class online that people could could watch and you know I taught everything I know about makeup
[17:30]but it's the same thing with your hair it's the same thing with your clothes and you know I've
[17:35]worked hard over the years to help my my clothes wardrobe kind of be like my makeup wardrobe because
[17:42]I'm not a you know I'm not a fashion person I like simple things I happen to really like your sweater
[17:48]by the way oh thank you who makes that sweater this is jama glockland oh it's really cute
[17:54]thank you really cute very suppery you know so you know I work on my makeup bag and I work on my
[18:02]wardrobe and I work on the you know the things in my life you know like making a smoothie like
[18:08]all these little things make a difference and it's kind of the same with finding your own style
[18:15]and you know I like to look less dressed up than anyone in the room like I'm comfortable that way
[18:24]and I think I look the best like I had a blowout today and it was not great no it was not
[18:31]oh every time I looked I did a couple podcast this morning and I just kept looking at these
[18:36]cascade of waves and curls and I just didn't feel like myself so I just the last thing I did
[18:42]I put in a ponytail and I'm like you know what I didn't really need a blowout like did you
[18:48]get a blowout no I didn't even share yet today don't you know but I haven't moved on
[18:52]and we're my exercise clothes so you know it those days happen we're having friends over for
[18:59]dinner I will hop in the shower and you know and fluff up my downstairs yeah same but it's like
[19:07]but this is like I've always used these moments to connect with other people because we're all
[19:13]the same I mean I've done two loads of laundry and you know two dishloads on and in you know in
[19:21]between doing all my fabulous interviews and but that's life right now right so and I didn't put
[19:28]makeup on since this morning so I'm it's still fine okay well being so authentic and not taking
[19:39]yourself too seriously because I feel like that's really what it is if you're so consumed right with
[19:44]how you're presenting to others it's taking time away yeah I'm something else right it's all
[19:49]it's the noise to in your head yeah I remember a particular moment I had a book party years ago
[19:55]for one of my books and you know we always wanted to try to find a celebrity
[20:00]come by. It was like the early paparazzi days. And I happened to be friends with Lorraine
[20:04]Brocco and asked her is there any way? And she said, sure, I'll come by. I'm coming home from
[20:10]California. I will do my best to come by. And I didn't know she was going to make it until
[20:15]last minute. And she walks in and she's very tall. She's like 5, 9, 5, 10 to me. That's tall.
[20:21]And she had not a stitch of makeup on. And this was in the 90s where people didn't do that.
[20:28]But she walked in. And her hair was like this. And a ponytail was kind of coming out on the side.
[20:33]She had no makeup on. I said, maybe some moisturizer. And I said to myself, she looks amazing.
[20:40]It was the first time I saw someone show up looking like that. And it kind of helped me realize that,
[20:47]you know what? I could be like that too.
[20:51]Romados. Well, now we're like, we've moved all the way to the Pamela Anderson model of things.
[20:56]Well, that's great. I love Pamela Anderson. I love anything to do her makeup.
[21:00]She could use just a teeny bit. Like we get all news a teeny bit. Just a teeny bit. You know,
[21:06]little concealer, a little mascara, you know, pinch your cheeks, just something. But I love what
[21:13]she's doing, but, you know, little. Yeah. I feel like mascara is the most important. That's my
[21:19]personal. What do you think? I think mascara is number two. For me, it's blush. It's blush and
[21:25]moisture. I need moisture more than anything. There's days where I could just take an oil stick
[21:30]and literally put it all over and not even put makeup on and be like, oh my god, I look so
[21:37]much better because, you know, when you have dry skin. And then my next thing would be blush.
[21:44]So I can't see that much, but okay. Now we have another masterclass just like that. It's that easy.
[21:53]Take the stick. It is that easy. Those two little things. And for everyone, it's different. Like,
[21:58]this is a bright pink color. I love pink on the cheeks. And this is just an oil stick because I have
[22:03]really dry skin. So if you're someone that doesn't have dry skin, you're not going to love this,
[22:09]you know, if you have oily skin. And if you're someone that likes a pale orange blush,
[22:15]you're not going to like this either. But you could find your whatever color you like. And just
[22:19]by one or two things, you're like, oh, I look better. I feel better. It's amazing. It does. It
[22:27]looks great, by the way. Now it's like eating in and like it's like the perfect, I mean, if you
[22:31]couldn't find yourself the perfect makeup after all this, I mean, forget it. And the rest of us are
[22:36]out of luck. The question of retiring out of the question forever, right? You're just going to
[22:43]continue to innovate and do new things. Or what do you think? I don't understand what retire means.
[22:49]I don't think you're tired. And you know, many people said to me, well, I was building Jones
[22:54]wrote, Oh, you're retired now. I'm like, first of all, what am I like an altococcer? What am I like?
[23:00]No, I'm not retiring. And you know, I'm working on some projects, you know,
[23:06]I'm just I'm working on some projects. So I can't imagine myself ever not doing something
[23:13]that I can't wait to do when I wake up in the morning. You know, whatever the project is,
[23:19]you know, and I have a lot of projects right now. It's not just Jones Road. I mean,
[23:24]my sub stack is a project. My, you know, my hotel with my, that I own with my husband is a
[23:30]project. That is so cool, by the way. Can you tell me more about that? That is just the coolest.
[23:34]I was looking at all the pictures. Oh, it's so it's honestly it's so much fun. I do all,
[23:38]I do that entire Instagram myself. Wow. I don't know. I, I literally like stalk find people that
[23:45]post pictures of the George and say, can I use it, please? And you know, it was my husband
[23:50]came to me after I left Bobby Brown Cosmetics and said, I just bought a building. I don't know
[23:55]if I'm gonna, if, if I'm gonna make an end to condos. But I thought, why don't we, why don't we,
[24:01]you know, build a hotel? And I was like, huh? Never ever like concepted that or thought about it.
[24:08]And then I said, sure, sounds like fun. And we, we, it was intense. You know, it was, we deep dove
[24:15]headfirst into what the building should look like, because it was a wreck. He did all of that.
[24:21]And then, you know, from choosing the pink color to the carpeting, to the molding, to the lighting,
[24:27]then to, you know, the beds and what kind of sheets and what kind of, so I really got excited
[24:34]when I was able to start seeing it come to life. And then I'd reach out to Casper and say,
[24:38]we need mattresses, we need sheets, you know, can we do something? And they became partners,
[24:44]you know, and we did the same thing with Nespresso and the same thing with my brain is, you know,
[24:51]the hair dryer, the, the, come on. Thank you. Same thing with the present. Yeah. So,
[24:57]you know, when you stay at the hotel, you're like, wow, a nice hair dryer. And by the way,
[25:03]if you take it home, please enjoy, we will charge you. You know, we do these reading retreats.
[25:11]I'm currently planning one in Palm Beach, but we should do one in retreat at the George.
[25:14]Oh, 100%. There's 32 rooms. Perfect. You know, there are some buyouts that people do this thing.
[25:21]So in the hotel works with you. And I mean, I did one that I invited, it was called Women of
[25:28]Influence where I invited 32 women, 32, 32 women to come in and have conversations about empowerment,
[25:37]get their makeup done. It was really, really fun. And then we did hip hop in the exercise outside.
[25:44]We planned all these things. So it's a great place for them.
[25:48]If we did a retreat, would you, would you, maybe you could come and like say something?
[25:51]Or yeah, absolutely. Absolutely. I'm, you know, when it comes, I'd have to have my own retreat
[25:57]because I'm not a reader. I'm a listener. No, you don't have to read. You don't have to read
[26:02]on the retreat. No, no, you don't have to read. We just bring book lovers together for like
[26:06]great meals, great times. Yeah. Well, I will bring my husband because he is the most well-read guy.
[26:12]And you know, he reads nonfiction. I mean, he reads fiction. I read nonfiction, you know,
[26:18]and he just loves talking to people that love books. He loves books. Amazing.
[26:23]Couples retreat. Yeah. Exactly. Amazing. Okay. Well, thank you so much. I'm such a huge fan.
[26:31]I've been using your stuff forever and just have looked up for you for so long. So this has been
[26:37]a real nice treat for me personally. So thank you. Thank you. How's your book doing?
[26:41]Okay. Good. Thank you for asking. Yeah. When did it come out?
[26:46]It came out last October. Okay. And so it had been on the USA Today list for a while and then
[26:53]thanks a lot for tonight and all those little interviews that got back on. So that was nice.
[26:56]Oh, good. Excellent. Yeah. Now it's, you know, writing a book is a business.
[27:01]It's not about writing a book, you know, marketing, the PR, the promotion. Oh, my God.
[27:07]It's all consuming. Yes. Not for the faint of heart. Yeah. No, it's not. Where's your
[27:12]retreat in Palm Beach? We're actually, my inbox is filled with four different quotes from hotels,
[27:17]but one of the hotels in Palm Beach. I mean, if you want to be a part of that, please do.
[27:21]That's in January. Well, we're in the winter, like all the other Jewish people in my
[27:27]during Florida. And we're in Palm Beach Garden. So now far, far from it. But, you know,
[27:32]the, you know, just keep me on the, on the list and who knows. Oh, amazing. Would love that.
[27:37]Yeah. January 30th to February 1st. Okay. Do we have about 40 people who, you know, we book rooms
[27:45]for, but people already have asked us for day passes. So we'll probably do about 100 for the day on
[27:50]Saturday. Amazing. Is it all women? No, I mean, men are allowed. It's fine. Okay. Yeah. Okay. All right.
[27:57]Cool. All right. All right. So do any, maybe I do a panel, a panel or something. Yeah.
[28:02]Yeah. I'll check. I have one trip to the Bahamas. I don't know if it's that weekend or the one before,
[28:07]so I'll let you know. Okay. English card. Very cool. Thank you. Okay. Awesome. All right. Thank you so much.
[28:11]Thank you. Bye. Bye. Bye. Thank you for listening to totally booked with Zibi.
[28:16]Formerly, mom's don't have time to read books. If you loved the show, tell a friend,
[28:20]leave a review, follow me on Instagram at Zibi Owens, and spread the word. Thanks so much.
[28:27]Oh, and bye the books.