Rebecca Minkoff, FEARLESS: The New Rules for Unlocking Creativity, Courage, and Success
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[0:44]Rebecca Minkoff is the author of Fearless, the new rules for unlocking creativity, courage
[0:50]and success.
[0:51]This is the paperback release of The Book.
[0:54]Rebecca Minkoff's modern Bohemian designs are inspired by strong, confident, and powerful
[0:59]women who embody the effortless, free-spirited lifestyle.
[1:03]In 2005, Rebecca designed her first tan bag, which she dubbed the morning after bag,
[1:07]which ignited Rebecca's career and inspired the lifestyle brand in the years to come.
[1:12]In September of 2018, she established the female founder collective, a network of businesses
[1:17]led by women who invest in women's financial power across a socio-economic spectrum by
[1:22]enabling and empowering female-owned businesses.
[1:25]This organization has grown to over 25,000 members and has supported women-owned businesses
[1:30]by giving them access to education, networks, and mentorship.
[1:34]She is also a contributor to on-being Jewish now, which I edited and at this recording
[1:39]has been on the USA today, bestseller list for 10 weeks.
[1:43]Rebecca is married to director Gavin Beller and they reside in Brooklyn with their four
[1:47]children.
[1:48]Welcome, Rebecca.
[1:49]Thank you for coming on Totally Booked with Zibi to talk about the paperback release
[1:53]of your book Fearless, The New Rules for Unlocking Creativity Courage, and Success Congratulations.
[1:59]Thank you.
[2:00]It's exciting, and I'm happy to be resharing it with the world.
[2:03]I feel like it's a whole new audience that I get to interact with now, so true.
[2:07]I missed it the first time, and now here I am reading it and gobbling up every word.
[2:11]I loved hearing your story and the path to success and all the obstacles and setbacks
[2:16]and times where you had to pivot and think things through and you don't sugarcoat any
[2:21]of it.
[2:22]Like it was, and it's so inspirational.
[2:25]So I guess just summarized for listeners, the book and why you wrote the book to begin with
[2:30]and why it's coming out again now in paperback.
[2:32]So the book is really about all the risks one has to take in order to succeed in all the
[2:39]setbacks that you're going to encounter, and you don't read the book and like fluff your
[2:44]hair over your shoulder.
[2:45]I'm Fearless now.
[2:47]It's kind of like no.
[2:48]This is what you're in for, get ready, buckle up, and at least you can go into something
[2:53]being really scared, but the difference of not doing it or doing it anyways.
[2:57]And they're, you know, 22 now used to be 21, but I added a bonus chapter, just lessons
[3:02]of stuff of how I got back up after complete in total failure or almost going at a business
[3:07]probably five times, you know, struggling through the pandemic only to encounter huge challenges
[3:14]when we thought we were good.
[3:16]And so I think it's just a real honest account of what you need to know.
[3:20]And you can apply a lot of these lessons out if you're not going to be an entrepreneur.
[3:23]You can also apply these lessons to your career, to your personal life.
[3:28]So it kind of is, it's available for lots of different areas.
[3:32]Even for marriage, by the way, there is some relationship advice in there which I also
[3:36]love to like thank you for sharing all of that.
[3:38]I mean, I feel like the book reads less as manual for how to be an entrepreneur or how
[3:44]to conquer fear and more as like, here's my story, here's how I did it.
[3:49]And here's what you can take from that.
[3:51]And I found it so captivating because it's really been quite the road for you to forming
[3:57]this business.
[3:58]And looking at you now, you think like, oh my gosh, like, well, you know, but it wasn't
[4:02]always that way.
[4:03]Can you give us a...
[4:04]And a sale isn't it?
[4:05]Yeah.
[4:06]You definitely paid a picture of it constantly being like, you never know if it's going
[4:13]to make it another day and you just invite all this success.
[4:17]Even now we have those days, you know, I literally, a month ago, you know, I got word, okay,
[4:27]they're going to completely change the strategy of the company and it's going to look
[4:30]like this.
[4:31]And I was like, well, that's a death wish.
[4:33]We shouldn't do that.
[4:34]So I spent two days panicking, calling everyone I know, saying, you know, who wants
[4:39]in on this, or, you know, plan only to find out that three days later.
[4:44]He's like, oh, just kidding.
[4:45]We're not going to go with that strategy.
[4:46]I was like, so it still is constant and evolving.
[4:49]And I think that's that's the side of an entrepreneurship I want to make sure is unglossed.
[4:54]Like it's never just once you've hit a certain revenue threshold or once you've reached
[4:58]a certain size or years in business, there's always going to be these battles.
[5:04]And it's just part of the part of it.
[5:07]So to take things back a bit, you grew up, you had this very traumatic move, which I felt
[5:12]so bad for you.
[5:13]You had this idyllic San Diego existence and then we're like plucked up to like, I don't
[5:17]know where in Florida, but you were not happy about it.
[5:20]And you know, a pile of dirt substituted the beach for you at that point.
[5:24]And your parents, when you talk about a lot in the book, we're very much like, go make
[5:28]your own success and good luck and there are no helping hands and like go out and ride
[5:33]your bike and maybe you'll find friends as opposed to like, let me take you to this class.
[5:37]And, you know, there was none of that, no hand holding and didn't ever feel like it
[5:42]wasn't without love.
[5:44]It was with a lot of love, but it was very much my mom's doing of like, she was an
[5:50]additional unexpected child.
[5:52]So her brother and sister were 15 years her senior and she had her parents treated her
[5:56]like a baby and gave her everything and not that she was well off, but she felt like
[6:02]when she emerged to be an adult, she didn't know how to do anything.
[6:06]And she's like, that's the last thing I want from my kid.
[6:08]So they're going to have to learn how to do everything much to their dismay.
[6:12]And then it ends up turning out that you partnered with one of your brothers to do the
[6:17]whole business, which is another thing that I feel like I don't read enough about.
[6:20]It's like how to run a business with someone you're related to or someone you're close
[6:24]to and like how do you navigate it when you have communication issues with your husband
[6:29]or your brother or whatever.
[6:31]So yeah, those were great.
[6:33]They must be very happy, but you stowed your own butnaments for dress.
[6:37]You loved like putting things together in fun ways and you made yourself your morning
[6:43]after bag because you thought it was cool.
[6:45]And then come like everybody like you were your own best model.
[6:48]You just would carry the bag or wear the shirt and people would want it.
[6:51]And it just kept fueling your success and you were just following demand almost, which
[6:57]was very cool.
[6:58]It was very cool.
[6:59]I feel like in a similar way to a musician when they have their big hit that they might
[7:05]have an entire library of music they've created or an author and then they get that one
[7:09]best seller.
[7:10]And then you're like, how do I achieve that over and over again?
[7:13]I wish there was a formula.
[7:15]So don't know it.
[7:16]But I think when you have that momentum, it's it's incredible and it's nice when it's
[7:22]not just of you, you know, when other people are buying on and saying, how can we do this?
[7:27]How can we build this?
[7:28]How can we help grow it?
[7:29]When you address to like all the blood, sweat and tears you had poured into your women's
[7:33]fashion line to begin with.
[7:34]And then when the bag took off, you're like, but this wasn't even supposed to be the
[7:37]thing.
[7:38]This is just like, right, but now people really want this.
[7:40]What about all that other stuff?
[7:42]And I think that's a really important point and it can be for writing a book, right?
[7:46]It can be for anything, right?
[7:49]It's almost like the sunk cost thing.
[7:52]Like sometimes even though you have so many sunk costs, like you can't go those back
[7:56]no matter what.
[7:57]It might as well follow the success of something else, you know, even though emotionally
[8:00]that's hard.
[8:01]I think it can be a trap sometimes because years you've said I've put the last at that
[8:06]moment five years into doing this or four years.
[8:11]Look how much time and effort and if I just switched all that was wasted, but I sort
[8:15]of look back and go, none of that was wasted.
[8:17]It was sort of the ground that was being built underneath to be a source of strength
[8:23]for whatever my launch pad was.
[8:25]And even now when we abandon a project, if we do or we change course, like it's like,
[8:30]okay, good.
[8:31]That led to what and I try and reframe it.
[8:34]So it's not failure.
[8:36]It's not pivoting.
[8:37]It's, you know, I interviewed someone on my podcast, you know, it's evolution.
[8:41]And I love that because even pivot has a dirty word or a dirty connotation, like, oh, it
[8:47]didn't work.
[8:48]So you had to pivot.
[8:49]No, we have to evolve and sometimes it's unexpected what what will resonate.
[8:54]I like that.
[8:55]Yeah.
[8:56]I know I find myself clinging to things like, I'm going to get this to work.
[9:01]I just have to try another way, but really like the market is speaking and they really
[9:04]like that.
[9:05]Oh, right.
[9:06]Right.
[9:07]So anyway, very interesting.
[9:08]You had a scene in the book where you were trying to make a bag for a movie and I was
[9:15]sure reading it that you were going to get it there in time and it would be a happy ending.
[9:19]But it wasn't a happy ending.
[9:20]It was it missed it by two hours and you could have had a big break at one point, but
[9:23]you ended up not having the break then.
[9:26]And of course, as a reader of the book, your heart like sinks for you because you're like,
[9:30]oh my gosh, after all that and she didn't get it.
[9:33]What do you do with moments like that?
[9:34]And like, why do you think you picked yourself up again and where you were even though you
[9:39]had invested all of your savings and everything into this?
[9:42]Like, why didn't you just say like, okay, this is not meant to be.
[9:46]I don't know how to stop once I want something much to my current CEO's dismay.
[9:51]I'm like, well, if you say no, I'm going to figure out how to do it anyways.
[9:54]And I think I've always been tenacious like that, but I just remember holding the bag
[9:58]going, wow, I just spent on
[10:00]my savings on this.
[10:01]Well, I'm going to carry it now and see what happens, see if people like it on the street.
[10:04]And they did.
[10:05]And that's what gave me the courage and confidence to sort of go through with wearing
[10:10]it, you know, contacting my friend, the buyer at 17 and then her contacting the daily
[10:16]candy editor.
[10:17]And it was all based on this, like, there's something magical about this shape and
[10:21]it's bag and it's price point and the name.
[10:23]So to me, it was like, well, I could let it all go to waste, but then, you know, now
[10:28]I have this new opportunity, I got to see it through.
[10:31]Wow.
[10:32]When you talk about finding love and relationships and the ones that worked and the ones
[10:38]that did it and, you know, talking to your dad about, you know, warts and all and all,
[10:42]you know, pick what words you want basically, I know we all know this, right?
[10:47]But the way you presented it was really interesting, right?
[10:50]You're like, get it all out there now and it'll be afraid to get it all out there because
[10:54]it's better to have it here now than when it's too late.
[10:57]So talk about your communication strategies and were you always so clear or is it more
[11:02]in retrospect?
[11:03]Because it sounded like you were clear always in like, this is how I'm approaching this.
[11:08]No, I wasn't clear.
[11:09]The gentleman that I tried to get back together with before I met my husband, that relationship
[11:15]was pure blind love with no, like all the warning signs I chose to ignore.
[11:22]He had kids.
[11:23]I was like, it's okay.
[11:24]I'll be a cool step mom.
[11:25]I was 21.
[11:26]You know, he, he slowly went from like all the love and showering of things to like
[11:33]nothing.
[11:34]Oh, it's okay.
[11:35]Things change in a relationship, you know, and you could just see him separating from
[11:38]the relationship.
[11:39]But I was like, it's okay.
[11:40]We're in love.
[11:42]And so I really decided to get clear right before I met my husband where a friend actually
[11:46]gave me the advice, took me outside, she said, write down everything you want and someone
[11:49]and everything you don't, physical, mental, spiritually, like, get it all out there.
[11:54]But to me, once I did that, I could genuinely see like, oh, this is a guy that's definitely
[12:00]going to be a one night stand or this is a guy that, you know, he has a bunch of the characteristics
[12:06]but not all, but can those things that I want be fostered?
[12:10]And so when I met my husband and I kind of went through the initial list of what I knew after
[12:14]getting to know him, I was like, all right, a lot of these are, a lot of these boxes
[12:18]can be checked and then new things are up, you know, I think at the time when we met,
[12:24]I was just starting out.
[12:25]I lived in a fifth floor walk up with my roommate who was my intern.
[12:29]He was like in a band on the road and I was like, this guy is going to take care of me
[12:32]for the rest of my life.
[12:34]Like, he's going to be my famous band, Sugar Daddy, you know, and then when the music industry
[12:40]went under in 2008, he's like, well, I have nothing.
[12:43]You look like maybe you got something's happening, you know, I'll move to you.
[12:46]And so that's another moment.
[12:47]We're like, wait, I thought you were going to take care of me.
[12:50]That's what I wanted, right?
[12:51]And I'm like, now I'm taking care of you, what?
[12:53]And obviously he has his own successful career, but there were those moments where like,
[12:57]what if he doesn't have that career?
[12:59]Like, what if he can't figure out what to do?
[13:01]So I just think when you're clear and you're ready and you have the determination to sort
[13:08]of say, okay, this is something that's never going to change.
[13:10]He's never going to change diapers.
[13:12]He's never going to wake up early, he'll never make lunches, whatever it is.
[13:16]Like then then sadly, you have to walk because you're just going to end up fighting
[13:19]about it later.
[13:21]Excellent advice.
[13:23]You also write about kids and managing work and the juggle of the balance.
[13:28]I hate all this words, but you know, how you have found your way through this all.
[13:33]What do you have to say about this?
[13:34]How do any of us do this?
[13:37]We don't.
[13:38]We have to know that it's never, you're never going to win and you're going to have
[13:40]times where you're missing out on your kids, you're missing out on work, you're never
[13:45]going to be able to do it all because no one can do it all.
[13:48]And I think once we strip ourselves that that's actually something that can be achieved
[13:53]I think it frees you up to be like, all right, like here's a good example.
[13:56]Here's like my mom where I'm in New York when I'm in Florida.
[14:00]How many nights am I away from my kids?
[14:02]I'm nights am I not?
[14:03]And then I'm building my life around, okay, good.
[14:05]I have a stretch of five days in New York, then three days in Florida, then four nights
[14:10]and I know I did some constantly trying to find some sort of, it's not even equilibrium.
[14:16]Some sort of, it's okay, sort of.
[14:20]And once you've disillusioned yourself that it's not possible, I think it becomes a little
[14:24]bit more freeing, knowing that if you want to have a career and you want to have children
[14:30]that there are sacrifices, you know, I don't go on girl nights out unless I'm traveling.
[14:35]My husband, I do date night once a month, like there are definitely times and I hate
[14:39]this word, there's seasons right to one's life.
[14:43]And right now my older kids just want to play with their friends on the weekend soon
[14:46]and all four will want to do that and then I'll have time for girls lunches and dinners
[14:51]and, you know, I think I just know that like this is the time where I want to be all
[14:54]in on motherhood, I want to drown in it and I want to drown in my career and what happens
[14:59]after that, like everything's gravy if I get something else in.
[15:02]I love that, that's so good.
[15:05]You also talk about the importance of just having family or other people to step in, right?
[15:11]There was one, someone was having surgery or you had to go do something super important
[15:15]you found somebody who could who could step in and sometimes like there's nothing wrong with that,
[15:20]like find someone else who loves your kid who can step in on the off, on the times where you
[15:25]just can't be there and you can't be too places at once and that's okay.
[15:30]It's okay and it has to be, he still, by the way, reminds me that I didn't make it there
[15:35]and it is drama he carries and I'm just like I don't know what to do.
[15:39]I like wait, I had to be there and I couldn't be with you and I'm sorry and I love you and,
[15:44]you know, you don't always win but finding those that tribe, you know, that of support I think is
[15:50]key especially if you are a hard-working mom like I feel a lot less guilty if my parents are
[15:55]pitching in because I'm like well they're getting to spend time with them so it's not as bad
[15:59]that I'm gone or good friends or you know I think we still have villages so it wasn't a problem
[16:05]now we're all isolated and so it feels like more of a problem.
[16:09]Yeah and what about you know all of this is you learning right learning how to do all the different
[16:15]parts of your life better or to make yourself happier or to find a place of peace when you're
[16:21]also trying to succeed and all of that in terms of the business side of things and because
[16:27]as you point out you know you had to learn a lot about the businessy terms and like you're so
[16:31]funny with like I don't know Eva Darr some expression you were like I don't even know what they're
[16:35]but I don't want to grow this business so I'm gonna nod no I'm gonna ask because now it's actually
[16:39]important to know what it is like what is going on when you think about your own business strategy
[16:44]and how to make sure you're you're oh like in charge and it's going where you want it to go and
[16:50]all of that like how do you how do you is that just so natural you don't even think about it like
[16:55]how does that all work? I think once you've allowed yourself to get educated in the fundamentals
[17:00]of business and you know the general direction of where you want it to go it's important especially
[17:07]in the early years that you control a majority of your company I think a lot of founders are
[17:12]experiencing like the I'm gonna raise a bunch of money I'm gonna bring on a bunch of people who know
[17:17]better and they'll tell me what to do and I've given up all my rights and then you see these
[17:22]companies flail you see the founders depart no one knows what you want and how you need to do it
[17:29]and how to grow better than you and so you need to like constantly gut check and if it seems like
[17:35]Prince you know charming is there with his big checkbook believe me there are trade-offs
[17:40]there is no one that writes a check without asking for a lot of things and it's also knowing what
[17:45]things you know are important to you you know we sold our company but I have creative control
[17:50]so that was a really key point to put in writing so that they can't just go hire someone and change
[17:56]the total direction of the company so you don't want to learn by having it you know blow up in
[18:03]your face you want to sort of ask yourself what's key what's important and I say hold out as
[18:08]long as you can before you take capital because once you share your company with other people there's
[18:14]a lot more opinions and things that can happen so in addition to running your business and doing
[18:19]all this other stuff you have fully contributed to the unbing Jewish now anthology and have been so
[18:24]helpful you had all of us on your podcast why did you decide to do that so I take my Jewish faith
[18:32]very seriously I was brought up in the Jewish faith and you know I you know someone a troll on Instagram
[18:39]was like oh leaning into Judaism now like after October 7th I was like we all are are you kidding me
[18:45]because we're threatened in a big way so yes I'm leaning into being more vocal about this you
[18:50]asshole sorry so it's okay I just you know first three the last I'd say three to five years my
[18:57]mom had been like be careful you know anti-Semitic stuff and I was like yeah right you're so paranoid
[19:03]like just be quiet and then after October 7th it was like oh no this can happen and we're seeing
[19:08]what can happen in the United States and I refuse to live in a world where that is a reality
[19:16]so to me it was like how do I stay vocal how do I contribute how what else can I do to make sure
[19:23]that we're safe that my daughter and my sons are safe so to me it's like if you are a participant
[19:32]in action and even if you're not Jewish you're a participant in action like we need everybody
[19:38]we need everyone to weigh in and be like one day it'll come for me and what I believe in so
[19:42]you better hold the line now love it well it was so great that you are a part of that yeah I mean
[19:47]it takes you know we keep talking about taking a village like the sort of additive effect of
[19:52]everyone helping has never been more important so it's great you've been so outspoken in so many ways
[20:00]You need more of you and all that.
[20:02]So that's great.
[20:04]You mentioned in the book how when people ask for advice,
[20:08]and I think I'm getting this right, but correct me,
[20:10]that you can't always take 30 minutes and go to lunch
[20:13]with somebody who asks you for advice.
[20:15]And in part, that's part of why you wrote the book.
[20:17]Just be like, here, you can read this.
[20:19]Talk about that.
[20:20]And like this desire to like feel back.
[20:22]Like, because when you were young, you wanted help.
[20:24]And like, how do you give back
[20:25]and not every single person?
[20:26]And is that why you started the book and all of that?
[20:31]I think that there is a misdeed happening
[20:34]with young women and people are saying mentorship.
[20:37]And everyone should have a mentor.
[20:39]Well, I don't know that we all have time
[20:42]on top of everything else to be the mentor in a way
[20:45]someone would need.
[20:45]They would need 24 access to you to really succeed.
[20:48]It's not just sitting down and me repeating my story.
[20:51]That doesn't help you.
[20:53]So for me, the book was a piece of that.
[20:56]My podcast is a piece of that female founder collective
[20:59]is probably the main engine of that.
[21:02]Our mentor platform where you pay to meet with a mentor
[21:05]is part of that called the North.
[21:06]I think that you can get so much further
[21:10]by learning everything you can about this person.
[21:12]All the advice they've given,
[21:14]in all the places they've given it.
[21:15]And then where is the whole?
[21:17]And what is that one thing you can ask them to do?
[21:19]And I was always very targeted in my ass.
[21:21]Can you get me an introduction to the buyer at SACS?
[21:24]And that's so much easier than tell me
[21:28]how you became a buyer at SACS.
[21:31]So I think it's that shift of where's the whole
[21:35]who can plug that in the boat for me right now
[21:37]and get me to the next level.
[21:39]And I think people are a lot more willing to do that
[21:42]than to sit down and have coffee.
[21:44]Love that.
[21:45]And tell everybody more about your podcast.
[21:47]To my podcast is called Super Women with Rebecca Minkoff.
[21:50]I felt like when I peered out of the insularity
[21:53]of my industry, there were so many incredible women's stories
[21:56]that I wanted to share.
[21:57]And women who have achieved big things
[22:01]that you either heard of or most of the women I have on,
[22:03]you have not.
[22:04]And I wanted people to honestly get a real look
[22:07]at entrepreneurship or making it or success
[22:09]and the pitfalls and the struggles
[22:11]and how they overcame them.
[22:12]Just as another layer to be like, it's fucking hard,
[22:16]but I'm gonna keep going.
[22:17]Or it's really hard and I'm gonna choose another path.
[22:19]So we've had great people on whether it's Katie Couric
[22:22]or Jessica Alba or both of them are St. John
[22:24]or the entire women authorship of on being Jewish now.
[22:28]Like just, I think it's important to highlight women's stories
[22:32]and what they've accomplished.
[22:34]Well, it's so great.
[22:35]And there's so much great advice in there.
[22:37]And so when do you do everything?
[22:41]Do you work around the clock?
[22:42]Are you like a night person?
[22:44]Do you, just when do you get it all done?
[22:46]Okay, my children's school starts at 9 a.m.,
[22:50]which is a gift.
[22:51]Okay, so I drop them off
[22:53]then I go to the gym for an hour
[22:54]because our office hours start at 10.
[22:57]So if I'm lucky, I'm not replying the text
[22:59]in between my workout, but sometimes I am.
[23:02]And then I structure my day that I have to get everything done
[23:05]between 10 and 5, 15 when they get home
[23:08]and then I turn into mom and I'm whatever,
[23:10]snacks, carpool, activities.
[23:13]And then good or bad, we put on the TV around 7.30,
[23:18]they can watch a movie.
[23:19]And then I'm either mindlessly scrolling,
[23:24]reading a book or I'm back to work for a little bit.
[23:27]But I will say after selling my company,
[23:29]the 24 hour working all the time stopped
[23:32]because I was like, this thing is no longer my own.
[23:36]I have let it go.
[23:37]And so if there are fires there for other people to deal with
[23:40]that the ones that are not in my control.
[23:42]And then there are times where I'm working all weekend.
[23:44]Like last weekend, I think to get or two weekends ago
[23:47]I get the grant out and for female founder collective,
[23:51]like I worked all weekend.
[23:52]And I was like, you know what, I have to.
[23:54]It's for an incredible reason.
[23:56]And so yes, my kid saw me on my phone all weekend,
[23:58]but I was like, guess what we're doing?
[24:00]Yes, what we're doing.
[24:01]And here's who's being, I brought him along on the journey.
[24:04]How old are all your kids?
[24:05]So 13, 10, 7, and 2.
[24:09]Oh, two, oh my gosh, unreal, like it is.
[24:13]Okay, well what advice do you have for writing a book?
[24:17]Because in addition to everything,
[24:19]the book is well written.
[24:19]It reads like your word having coffee or something
[24:22]and you're like literally telling me how to do things better
[24:25]in my life.
[24:26]Like what are your secrets to writing a book?
[24:28]Oh man, I don't know if I should be giving advice
[24:30]and writing a book.
[24:31]Be ready to commit to the process of not only
[24:35]they're writing it, but birthing it.
[24:37]I think that writing it was almost easier
[24:39]because you're just telling in my case your story.
[24:42]Birthing it was six months of non-stop, crazy
[24:46]for the first edition, you know, trying to pre-sell,
[24:49]trying to get a book to your going during COVID,
[24:52]trying to plan a large scale event,
[24:53]online because of COVID.
[24:55]Like it was so intense.
[24:58]And so you have to be ready for that.
[25:00]Not all publishers are the saviors,
[25:03]they think you are.
[25:04]Sometimes publishers literally are printing your book.
[25:07]This time around I said, I don't have that bandwidth
[25:10]to do that.
[25:11]So I'm going to give it my all.
[25:13]I'm going to promote it.
[25:14]I'm going to go on the best publicity tour ever.
[25:16]We're going to do a very tiny book tour.
[25:18]And then I have to hope that people buy the book.
[25:21]I'm not pre-selling in an aggressive way.
[25:24]I'm not doing bulk buys.
[25:26]But I also think you just have to know
[25:28]that it's a lot of work, no matter what.
[25:30]And that you are really going to be this sole person
[25:35]who's driving that because no one,
[25:37]even your agent or whoever is going to be as pumped
[25:40]about getting it out into the world.
[25:41]So you have to be willing to come in, love it.
[25:44]And aside from everything else we've talked about,
[25:46]is there anything else you're committed to these days?
[25:49]Well, I can tell you stuff,
[25:51]but when do you think this comes out?
[25:52]So I can time my news.
[25:54]Probably not that long from now.
[25:57]Quickly look it up when we have it scheduled.
[25:59]We have it scheduled for, well, right now
[26:03]for Valentine's Day, actually.
[26:05]Okay.
[26:06]Well, then we might change by a day or two,
[26:07]but yes, right around that.
[26:08]That's okay.
[26:09]What I have planned is obviously the book coming out.
[26:13]And then we have an incredible day long event
[26:17]called Female Founders Day.
[26:18]It's March 13th where we are giving you workshops,
[26:21]not panels where women are sitting there
[26:23]with their egos bragging about their success.
[26:25]Really the nitty gritty of what it takes to run a business.
[26:28]And that's a New York City.
[26:29]We do it there every year.
[26:30]And then we're continuing to celebrate my brand's
[26:32]20th anniversary.
[26:34]So that's being done through a really fun podcast
[26:38]that I'm pairing up with Candace who wrote Sex in the City.
[26:41]We're gonna do a four episode arc on
[26:44]what finding love meant to a woman from Gen X,
[26:48]Gen Z, Gen Y, and a millennial.
[26:50]Love that.
[26:51]So that's gonna be fun.
[26:51]And then yeah, continuing to overextend myself
[26:57]into my sub-stack, which is very consumer
[26:59]and materialistic based about what I love.
[27:01]And then my workout program, my child was like,
[27:03]well, I do this every day.
[27:04]I might as well share it with all of you.
[27:06]So I love it.
[27:10]Cool.
[27:11]But I want to also just say I can only do all this
[27:15]because I have built a team.
[27:17]I think it's not me alone magically making all this happen.
[27:22]I have an incredible company of 30 employees.
[27:25]I have a personal social media person, a brand
[27:28]social media person.
[27:29]I have a CEO and co-founder that runs female founder
[27:32]collective, there are people in place.
[27:35]So it makes, I've gotten good in the last, I'd say two years
[27:40]at what do I do best?
[27:41]What is the highest and best use of my time?
[27:44]And where can I hire for all the other stuff?
[27:47]And so that's how you scale.
[27:50]Love that.
[27:51]Excellent.
[27:53]Rebecca, thank you so much.
[27:54]Thank you for fearless.
[27:55]All the advice, the story I'm so inspired
[27:58]and really appreciate it.
[28:00]Thank you, Sydney.
[28:01]Thank you.
[28:02]Thank you for listening to totally booked with Zibi
[28:05]formerly Momstone, I have time to read books.
[28:07]If you loved the show, tell a friend, leave a review,
[28:11]follow me on Instagram at Zibi Owens
[28:13]and spread the word.
[28:15]Thanks so much.
[28:16]Oh, and buy the books.